Rio de Janeiro to vote on bill banning BET advertising for sporting events
Wednesday 19 de March 2025 / 12:00
2 minutos de lectura
(Rio de Janeiro).- On Thursday, the Legislative Assembly of the State of Rio de Janeiro (Alerj in its Portuguese original) will vote in first discussion the bill 3591/2024, which prohibits advertising and sponsorship of betting companies - known as BET - in sporting activities within the state of Rio de Janeiro.
The author of the bill is Congressman Rodrigo Amorim (União). These amendments to the advertising law, already approved by the Constitution and Justice Commission, could force the 20 Brazilian Serie A clubs to change their uniforms for matches played in the state of Rio.
90% of the Serie A clubs are sponsored by online gambling companies. Only Bragantino and Mirassol, both from São Paulo, do not display the brands, but are sponsored by two BETs.
“There are alarming statistics on the excessive use of BETs in Brazil,” says Amorim. “It is already known that more than 80% of Brazilians who use these sites are in debt. It is estimated that gambling has caused an annual loss of 117 billion reais to the country's commercial establishments, due to the redirection of household spending towards gambling. In other words: we have to try to balance this, to contain this absurd wave of addiction”, he explains. He continues: “Poor families are shifting from spending on food to gambling”.
What does the Bill provide for?
According to the Bill, which has already been approved by the CCJ, the sponsorship and advertising of gambling or similar companies and sites, in any form, is prohibited in Rio in all sporting activities. The ban extends to advertising on T-shirts, caps, visors and other similar items, sporting venues and equipment, as well as radio, television and internet broadcasts.
The use of images of athletes in marketing, as well as the inclusion of promotional gifts, toys or collectible items associated with sports betting will also be prohibited in Rio. In case of non-compliance with the restrictions set out in the above articles, the offender will be subject to sanctions of suspension of advertising and a fine.
By Diogo Dantas
Categoría:Legislation
Tags: Sports Betting,
País: Brazil
Región: South America
Event
SiGMA Central Europe 2025 Closes First Edition with High Attendance and Roman-Inspired Experiences
(Rome, Exclusive SoloAzar) - The first edition of SiGMA Central Europe in Rome came to a close, leaving a strong impression on the iGaming industry. With thousands of attendees, six pavilions brimming with innovation, and an atmosphere that paid homage to Roman history, the event combined spectacle, networking, and business opportunities. It also yielded key lessons for future editions.
Friday 07 Nov 2025 / 12:00
Innovation, Investment, and AI Take Center Stage on Day 3 of SiGMA Central Europe
(Rome, SoloAzar Exclusive).- November 6 marks the final and most dynamic day of SiGMA Central Europe 2025, with a packed agenda that blends cutting-edge tech, startup energy, and investor engagement. With exhibitions, conferences, and networking opportunities running throughout the day, Day 3 promises to close the event on a high note.
Thursday 06 Nov 2025 / 12:00
SiGMA Central Europe Awards 2025: BetConstruct Wins Innovative Sportsbook Solution of the Year
(Malta).- BetConstruct has been recognised at the SiGMA Central Europe Awards 2025, receiving the Innovative Sportsbook Solution of the Year award. This achievement highlights the company’s continued focus on elevating retail betting experiences and supporting operators with solutions that create measurable business value.
Wednesday 05 Nov 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.